“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications To View More >>

Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

Katy Perry gets 65,000 Facebook Likes for changing her Facebook picture, so she probably won't be impressed by this - but we thought an album we featured on our blog last month did really well! It got 251 Facebook Likes (and counting), 18 pins, a couple of tweets and a few comments. Our record is 599 Facebook Likes, set last year by a popular kiwi radio jock's wedding album - he posted about it on his own page, causing a nice little uptick in our google analytics. But Katy Perry and Vaughan Smith are "celebrities" with big audiences, and Nichola and Sunhong aren't. So why did their album (and To View More >>

Australian couple Kailin and Sia made the trip from Adelaide to Sydney for their engagement shoot. Their photographer Leah Kua who is based in Sydney, decided to take them to Wattamolla Beach for this gorgeous photo-shoot. Kailin and Sia are glowing! They look relaxed and like they're really enjoying being photographed together. They are using this 10x7 Duo as a guest book at their wedding - what a lovely idea! Their album starts with a Futura translucent title page. What Leah loves most about this location is the number of hidden spots that usually have no one around - perfect To View More >>

Click the image to see our live demo site Click the image to see our live demo site What if you could make a bride-to-be's site a core part of her event planning? In my last post I explained how you could publish a Workspace client website in just a few minutes, but you can add far more impact with some optional extras that take just a few minutes more... Imagine it's months before the wedding and you've done an engagement shoot. You upload the images and create a new site for the couple as I described last time, but with two optional features added: 1. An event details page, with the To View More >>